Effective date: 13 July 2026
This Privacy Policy explains how White Rock ("White Rock", "we", "us" or "our"), a company incorporated under the laws of the United Arab Emirates with its registered office at [registered address], United Arab Emirates, collects, uses, discloses and protects personal data in connection with Core Chat, a corporate messaging application, including its mobile, desktop and web applications and related services (the "Service").
This Policy applies to individuals who use the Service ("Users"), visitors to our websites, and individuals who communicate with us. It should be read together with the Core Chat Terms & Conditions.
We process personal data in accordance with applicable data protection laws, including UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data ("UAE PDPL") and, where applicable to Users in the European Economic Area or the United Kingdom, the General Data Protection Regulation ("GDPR") and the UK GDPR.
Core Chat is designed for use by organisations ("Organisations" or "Customers"). Understanding who is responsible for your data depends on the type of data:
Your Organisation’s own privacy policies and internal rules also govern its workspace. Your Organisation’s Admins may be able to access, export, restrict or delete Customer Content and manage your account in accordance with the Organisation’s policies.
Data you or your Organisation provide:
Data collected automatically:
Data from other sources:
We do not collect personal data for advertising purposes, and we do not sell personal data.
We use personal data to:
Where White Rock acts as a processor of Customer Content, we use such data only as instructed by the Organisation and as necessary to provide the Service.
Where we act as controller, we rely on the following legal bases under the UAE PDPL and (where applicable) the GDPR:
Because Core Chat is a workplace tool, your Organisation controls its workspace. Depending on the Organisation’s configuration and applicable law, its Admins may be able to: view workspace membership and usage information; access, export and delete Customer Content (including messages in channels and, in some configurations, direct messages); apply retention and legal-hold policies; and suspend or delete User accounts. White Rock is not responsible for how your Organisation collects, uses or discloses data under its control. Please review your Organisation’s policies for details.
We do not sell personal data. We share personal data only:
Personal data may be stored and processed in the United Arab Emirates and in other countries where we or our service providers operate. Where personal data is transferred outside the jurisdiction in which it was collected, we implement safeguards required by applicable law, such as transfers to jurisdictions with an adequate level of protection, appropriate contractual protections (including standard contractual clauses where applicable), and, where required, consent. Details of the safeguards applied are available on request.
We retain personal data only for as long as necessary for the purposes described in this Policy, and as follows:
Account deletion: you may request deletion of your account at any time from within the application (Settings → Account → Delete account) or by contacting privacy@white-rock.ae. If your account is managed by an Organisation, deletion requests may be routed to, or actioned by, that Organisation as controller.
We apply appropriate technical and organisational measures designed to protect personal data against unauthorised access, alteration, disclosure, loss or destruction. These measures include encryption of data in transit and at rest, access controls and authentication requirements, logging and monitoring, network security controls, personnel confidentiality obligations, and regular security assessments. No method of transmission or storage is completely secure; if we become aware of a personal data breach affecting you, we will notify you and/or the relevant Organisation and the competent authorities where required by applicable law.
Subject to applicable law (including the UAE PDPL and, where applicable, the GDPR), you may have the right to:
To exercise these rights, contact us at privacy@white-rock.ae. We may need to verify your identity before acting on a request. Where your request concerns Customer Content controlled by your Organisation, we will refer the request to the Organisation and support its response as processor.
The Service is intended for business use by adults and is not directed at children under 18. We do not knowingly collect personal data from children. If you believe a child has provided personal data through the Service, please contact us at privacy@white-rock.ae and we will take appropriate steps to delete it.
The Service may contain links to, or integrations with, third-party services enabled by you or your Organisation. This Policy does not apply to third-party services, and we encourage you to review their privacy policies before use.
We may update this Privacy Policy from time to time. If we make material changes, we will notify you through the Service or by other reasonable means before the changes take effect, and update the effective date above. Your continued use of the Service after the effective date constitutes acknowledgement of the updated Policy.
If you have questions or concerns about this Privacy Policy or our data practices, please contact:
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